Tanya designed a compelling billboard series for Clarus Imaging, highlighting the unique benefits of their “open” MRI technology. The campaign centers around the relatable phrase, “It hurts when I do this!”—a sentiment orthopedic physicians hear from patients every day.
Each billboard features a bold visual of a patient demonstrating a painful motion, such as squatting, bending a knee, or twisting. The tagline emphasizes how Clarus Imaging allows patients to replicate their pain-inducing movements during the MRI, providing clearer, more accurate images to pinpoint the issue.
With a clean, attention-grabbing layout, the billboards appeal directly to physicians and patients alike, showcasing Clarus Imaging as a cutting-edge solution for diagnosing complex orthopedic conditions. The series effectively positions Clarus Imaging as the go-to provider for precise, patient-centered care.
Call us
Discover the myriad ways we can help redefine and amplify your brand’s identity.