Tanya developed a vibrant and culturally rich TV commercial to promote the inaugural International Winter on The Waterway Festival in The Woodlands. This new festival celebrated the diverse holiday traditions of various nationalities, creating a unique and inclusive experience for attendees.
The commercial, produced in both English and Spanish, highlighted the festival’s festive atmosphere, featuring international cuisine, music, performances, and holiday customs from around the world. Designed to resonate with a broad audience, the commercial emphasized the event’s commitment to cultural celebration and community connection.
Aired across local programming, the campaign successfully introduced the festival, drawing attendees from all backgrounds and establishing it as a new holiday tradition in The Woodlands.
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