Despite having access to a full-service agency catering to all Centura Health facilities, Parker Adventist Hospital felt the existing print materials lacked patient-friendly designs, appearing overly corporate. Seeking a change, they enlisted Tanya’s expertise to revamp their birth center brochure package.
Results: Tanya developed a patient-friendly package that provided the information in a very organized manner. The brochure had stepped page sizes and a custom die-cut wrap-around cover. The brochure included baby-friendly colors and images throughout the piece. It was very well received, and Elle Creative was eventually hired by two other Centura Health properties to develop their birth center packages.
