Brand

The logo concept for the Rowen Tree Foundation’s ROOTS outreach program is deeply symbolic, reflecting the foundation’s mission of providing ongoing outreach and support for those who have lost a child. ROOTS, standing for Rowen Ongoing Outreach + Support, is visually represented by a Rowen tree, a symbol that holds profound meaning for the foundation. The tree’s roots, prominently featured in the design, signify grounding, strength, and the connection to the community that supports grieving families through their journey. The flowing, organic design of the tree not only reflects the idea of continual growth and healing but also represents the foundation’s ongoing commitment to nurturing and supporting those in need. The overall concept is one of hope, resilience, and unity, providing comfort to those who seek solace and support through the ROOTS program.