Tabberson Architects Mountain Living Ads
Tanya completed designing a campaign for a full-page advertisement for Tabberson Architects in Mountain Living magazine. The challenge was to transition their brand from a B2B-focused design style to a more luxury, consumer-driven approach, as they were looking to attract high-end residential clients rather than just industry professionals. Her goal was to help them stand out from other timber frame architects in the magazine, which meant developing a unique, luxury-oriented ad that still aligned with their expertise.
Research and Strategy: Tanya started by researching their competitors and identifying common design elements in timber frame advertisements to find ways to differentiate them. This helped me pinpoint the qualities that make Tabberson Architects unique—such as their award-winning craftsmanship and ability to create luxurious yet sustainable spaces.
Design and Concept: She developed the tagline “Build Your Legacy,” which resonated with the long-lasting impact of timber frame homes, and crafted copy to reflect their luxury offerings:
“Tabberson Architects, an award-winning timber frame design firm, meticulously crafts homes featuring vaulted ceilings embellished with exquisite timber accents. From luxurious personal sanctuaries to off-grid retreats, each detail reflects our expertise and promises to inspire awe.”
Using one of their most stunning portfolio images, Tanya worked in Photoshop to adjust the hero image for maximum visual impact, ensuring the lighting and composition drew attention to the architecture. She incorporated a QR code for readers to easily access their website, making it seamless for potential clients to learn more or request a consultation.
Key Findings: In the end, Tanya delivered a visually striking ad that differentiated Tabberson Architects from their competitors and effectively targeted high-end consumers. This resulted in increased traffic to their website and consultations directly linked to the ad, demonstrating the campaign’s success in attracting new, luxury-focused clients.
