Under the creative direction of Tanya at Newton Design, the launch campaign for La Torretta Del Lago Resort & Spa in Lake Conroe, TX, reached new heights of elegance and allure. Tanya orchestrated a series of four ads, each highlighting a distinct service or amenity offered by the luxurious 5-star resort. With captivating headlines like “surrender,” “forget,” “chill,” and “unbend,” the ads drew viewers into a world of relaxation and indulgence. Elin Jacobson, in collaboration with Outrageous Writer, crafted exquisite copy to complement the visuals, enhancing the campaign’s impact. Launched in 2010, these ads not only garnered widespread acclaim but also secured multiple industry awards, cementing Tanya and Newton Design’s reputation for excellence in creative marketing endeavors.
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