LMI Capital Ads
As Creative Director at Newton Design, Tanya developed a series of four captivating ads for LMI Capital, prominently featured in the prestigious pages of the Wall Street Journal. Leveraging humorous facial expressions and relatable questions about finding financial capital, each ad cleverly paired statements like “I didn’t think of that” or “I have no idea how” with corresponding model expressions, creating engaging visual and verbal juxtapositions. Tanya’s adept copywriting seamlessly incorporated these concepts with essential business information on the best ways to secure capital. The ads’ innovative approach and compelling messaging earned them several industry awards, solidifying Tanya and Newton Design’s reputation for excellence in advertising and design.
