SETMA Baton Ads
In her role as Creative Director at Newton Design, Tanya spearheaded the creation of a complementary series of three ads for Southeast Texas Medical Association (SETMA), aligning seamlessly with their television campaign. The television ads, centered around the concept of passing the baton and featuring a track theme, symbolized SETMA’s commitment to coordinating patient care through every stage of treatment. Written and produced by Susan Ellis in collaboration with Newton Design, the television spots set the stage for Tanya to translate the campaign’s message into print ads that resonated with audiences.
Through strategic visual and messaging choices, Tanya ensured that the print ads reinforced SETMA’s dedication to comprehensive and coordinated healthcare services.
