Elle Creative orchestrated a harmonious symphony with a series of four ads for The Woodlands Development Company’s Commercial Real Estate division, destined for display in the Houston Opera handbill. Embracing a music theme, the campaign resonated with terms like “encore,” “tempo,” “melody,” and “harmony,” echoing the rhythm of development and growth. Each ad’s copy, meticulously crafted by Elin Jacobson from Outrageous Writer, maintained the musical motif throughout, enriching the narrative with lyrical precision. These ads struck a chord with audiences and industry alike, earning several prestigious awards for their innovative approach and creative excellence.
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