As Creative Director at Newton Design, Tanya created a series of three compelling ads for Southeast Texas Medical Association, highlighting their partnership with the esteemed Joslin Diabetes Center. Each ad cleverly juxtaposed the familiarity of knowing where to find the best of something with the importance of knowing where to access quality healthcare. Drawing parallels between everyday expertise and the need for expert medical care, these ads resonated deeply with audiences. Tanya’s innovative approach and thoughtful execution earned the campaign several industry awards, affirming her talent for crafting impactful messaging that resonates with viewers.
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